Social Media & Graphic Design
Digital Designs for Digital Platforms
A collection of social media and graphic design work created to build visual identities, tell compelling stories, and create engaging digital experiences across platforms.
VIM Magazine
Cross-platform content created to promote editorial updates while using pop culture and visual storytelling to increase engagement.
Role
Copywriter
Designer
Tools
Microsoft Word
Google Docs
Canva
TikTok
Timeline
~1-2 days
Skills
Copywriting
​Brand consistency
Graphic design
Copywritten posts crafted to communicate event recaps and issue launches in a clear, engaging professional tone.
TikTok
Relatable, trend-based content designed to engage audiences through current pop culture references.
Aesthetic Motivational Content
A collection of trendy, aesthetic photos reflective of popular TikTok content consistent with VIM members' interests.
Creative posts that blend visual storytelling with timely pop culture themes to increase engagement and relevance.
Relatable Pop Culture Content
This post significantly outperformed typical content, reaching:
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1,420 likes (up ~468%)
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32 comments (up ~60%)
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2 reposts
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1,031 shares (up dramatically from the usual 0–2)
The account’s standard range is 50–250 likes, 10–20 comments, and minimal sharing activity.
Flight Path Creative
Social media and branded design work created for client-facing campaigns that balanced strategy, storytelling, and visual consistency.
Role
Graphic Designer
Copywriter
Tools
Canva
Adobe InDesign
Timeline
Varied per client
~1-2 weeks
Skills
Visual design
Copywriting
​Brand consistency
Long-form social content designed to inform audiences, highlight services, and maintain a consistent brand voice.
ATS Animal Traps & Supplies
Client social media content promoting products with a clear, consistent brand voice.
Dynamic Physical Therapy
Client social media content highlighting services and building a professional online presence.
Visually driven content created to increase engagement through concise messaging and cohesive branded design.
Flight Path Creative
Branded social media content focused on visual consistency and client storytelling.
Truck Stop Organics
Social media content designed to promote organic products through engaging, brand-aligned visuals.
Key Takeaways
From this, I’ve:
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Strengthened ability to write clear, engaging copy tailored to different audiences and platforms
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Learned how tone and messaging shift depending on context, from professional LinkedIn posts to playful, trend-driven social content
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Saw how pop culture relevance and small creative shifts in copy can significantly increase engagement and audience response
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Developed stronger adaptability in writing for distinct brand voices while maintaining consistency across campaigns through client work at Flight Path Creative
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Looking ahead:
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Continue refining copywriting for different platform-specific audiences and tones
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Explore deeper integration of analytics to better understand what drives engagement
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Experiment more with trend-based and pop culture-driven content strategies
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Further develop storytelling techniques that strengthen brand identity across social platforms